TrajectIQ · Google Analytics 4

How trajectiq.co is doing — its first week live.

Launched ~early June 2026 · GA4 window May 12 – Jun 8 — nearly all of this is the first week live

In just its first week live, TrajectIQ pulled in 122 visitors and turned 34 into leads (≈28% gave their email) — a strong rate for a brand-new free tool. Traffic came mostly from Instagram, LinkedIn, and direct links. Work on two things: fewer people bouncing off the homepage, and turning free users into paying ones.

122

Visitors (active users)

Leads captured (emails)

28%

Visitor → lead rate

1m 35s

Avg. time on site

1.4K

Total actions tracked

The journey — where people drop off

Each step is fewer people than the last — the biggest drop is visitor → lead, and the next lever is converting interest into accounts.

Where visitors came from

Acquisition by source (new users).

Most-viewed pages

Page views over the month.

What people did on the site

Tracked events — note generate_lead (34): the emails you captured.

What the numbers say (plain English)

✓ The free assessment hook works.

Nearly 1 in 3 visitors handed over their email to see results — a high rate for a cold launch. The email-gate was the right call.

✓ Social is your engine.

Instagram and LinkedIn drive real referrals, and most "direct" visits are people clicking your posted links and DMs. Your posts are working.

! Half leave the homepage fast.

Homepage bounce is ~58%. The first screen needs to sell the value and the "start" button faster.

! The free → paid path is the opportunity.

People are reaching pricing and starting accounts — the next lever is converting that interest into subscriptions, with clearer paid value and a frictionless checkout.

What to do to push trajectiq.co (next 30 days)

Keep posting — and post more.

Social is what's bringing people. 2–3 posts/week on LinkedIn + Instagram, re-sharing the assessment with a fresh hook. Cheapest growth lever you have.

Make the homepage's first screen punchier.

To cut the 58% bounce: one clear value sentence + a big "Start the free quiz" button visible without scrolling.

Turn results into shares.

Add a one-click "Share my Career Type" button at the end. Every share is free new traffic — your users become your marketers.

Convert interest into subscriptions.

On the results page, show "what Pro unlocks" + a limited-time founding price, and keep checkout frictionless — that's where pricing interest turns into revenue.

Email the 34 leads.

You captured 34 emails — an audience. Send a short follow-up (their result + one tip + a soft Pro mention).

Clean up the data.

Turn on GA4 bot filtering (data-center traffic inflates the count) and add "viewed results / clicked upgrade / purchased" events so next month shows exact paid drop-off.

Source: Google Analytics 4 — TrajectIQ property · GA4 window May 12 – Jun 8, 2026; site launched ~early June, so this reflects roughly the first week live · Small early sample + some bot traffic — read as direction, not precision.